商業場景

如何製作 AI 娃娃保養廣告,讓產品自然入鏡

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陽光下的琥珀色精華液瓶,左上角寫著「Make an AI Skincare Ad」。

短片播到第六秒,娃娃把滴管移到掌心上方。等精華液滴下的那一瞬間,你剛好看得清手邊的瓶身標籤。下一個鏡頭,她已經用雙手輕按臉頰。這種帶有創作者日常感的 UGC 風格廣告,讓觀眾在看保養步驟時順勢看到產品。觀看 20 秒成片

在 DomoAI,只要一張角色圖就能做出同樣的流程:娃娃從素顏開始,洗臉、擦精華液和乳霜,最後刷上腮紅、塗上唇膏。

開始前要準備什麼?

  • 一張角色圖。 可以用範例中的娃娃、自創插畫角色,或寫實風格的成人虛擬人物。選兩頰清楚可見、肩膀兩側留有空間的構圖,方便後續讓雙手入鏡。
  • 產品正面照。 想呈現實際包裝,可以從與檯面齊平的角度拍攝。裝好瓶蓋或壓頭,對焦在標籤上。範例中的「InkoAI」是虛構名稱,可以換成自己的品牌。
  • DomoAI 全方位參考。 影片模型選 Seedance 2.5。如果要做直式 Reels 短片,生成前先選 9:16。

1. 先準備素顏角色圖

起始畫面要讓人看得出後面的上妝變化。如果臉頰本來就紅潤、嘴唇已經有光澤,腮紅刷和唇膏滑過時就不明顯。用柔和的窗光,把頭髮撥到臉頰後方,至少露出一隻手腕,讓模型看得出娃娃的手是什麼樣子。

白金色中分長髮的素顏娃娃穿著鼠尾草綠 T 恤,一隻手輕放在胸前

已經有喜歡的角色圖,可以直接看分鏡。要製作範例中的白金長髮娃娃,把這段英文提示詞貼到圖片編輯。

Waist-up portrait of a stylized adult female doll with soft satin resin skin, long center-parted platinum hair and a sage-green cotton T-shirt. Bare face with pale natural brows, clean eyelids and untinted lips. Her hair falls behind her shoulders. One relaxed hand rests against her shirt, showing five fingers and a smooth wrist without visible toy joints. Warm ivory background, soft window light, vertical portrait.

2. 選好讓產品入鏡的動作

先決定想讓觀眾記住哪一樣產品。主角是洗面乳,就從壓頭擠出泡沫、泡沫落在掌心拍起;主角是精華液,就把最近的特寫留給滴管和打開的瓶子。要拍乳霜,可以讓指尖從罐裡挑起一點,讓人看清霜體挺立的質地。依包裝安排動作:軟管用擠的,壓頭用按的,滴管則要配一個開口的瓶子。

以下是 20 秒的剪輯節奏,實際剪接時可以微調:

時間鏡頭怎麼拍、在哪裡剪
0–2 秒擠出洗面乳鏡頭與壓頭齊高,手心已經在出料口下方。泡沫落下就剪。
2–6 秒洗臉、擦乾拉寬畫面,讓兩頰和雙腕都入鏡。從搓揉泡沫直接切到用白毛巾輕拍乾淨的臉,略過沖洗。
6–10 秒滴精華液、雙手輕按瓶子放在接精華液的手旁。等液滴落下,再切到雙手同時按住臉頰。
10–13 秒擦乳霜打開的罐子留在檯面。鏡頭開始時指尖已沾好乳霜,剛好夠做一次向上推開的動作。
13–17 秒刷腮紅、塗唇膏刷毛碰到臉頰時切近景,再切到下唇,一筆帶過顏色。
17–20 秒展示完妝回到較寬的梳妝檯畫面。產品留在剛才使用的位置,角色微微轉向光源。

3. 用全方位參考生成保養短片

把角色圖上傳為 Image 1。如果有產品照,就上傳為 Image 2。選 Seedance 2.5,片長設為 20 秒,再選畫面比例。開啟全方位參考

用上面的娃娃當 Image 1,複製下方完整提示詞就能做同款。想換包裝,請將提示詞中每一處「InkoAI」改成自己的品牌名稱。如果也上傳了產品照,再加一句,指定 Image 2 對應哪一樣產品,例如:Use Image 2 for the serum bottle, including its shape, dropper cap and front label.

Style: Cinematic skincare-to-makeup micro-ad featuring a stylized adult female doll in a tactile, realistically lit bathroom.
Cinematography: Intimate beauty close-ups, brisk editorial pacing, clean action-matched cuts.
Lighting: Soft morning window light with realistic contact shadows.
Color: 60:30:10 — warm ivory / sage green / cool platinum.
Camera: Physical cine-lens feel, natural motion blur.
Skin: Soft satin doll skin with subtle translucency and natural variation. Bare-faced during skincare; makeup appears only in the final makeup sequence.
Acting: Deliberate hand movements, relaxed eyelids, natural blinks, and a confident final smile.
Physics: Believable liquid viscosity, gravity, object weight, and gentle hand-to-face contact.
Composition: Vertical framing that clearly includes both hands during every skincare application.
Continuity: Identical character, facial structure, hairstyle, clothing, packaging, and bathroom across every cut.
Technical: Smooth motion, stable identity, no flicker.
Audio: Tactile environmental SFX synchronized with actions. No music, dialogue, or subtitles.

SUBJECT — Image 1 controls the character's identity, facial geometry, long platinum-blonde hair, sage-green T-shirt, doll proportions, skin material, and seamless hands. It does not define a fixed opening frame or background.

Create a coordinated conceptual InkoAI skincare set: an ivory foaming-cleanser pump bottle, a frosted serum bottle with an ivory dropper cap, and an ivory moisturizer jar. All have subtle sage-green details and the exact word “InkoAI” on the front. Keep their designs consistent throughout.

She begins completely bare-faced, performs skincare with BOTH hands, then applies makeup and reveals the finished look. WB 5200K. MULTISHOT.

LOCATION — A warm ivory bathroom with a pale stone vanity, ceramic basin, mirror, and soft window light from camera-left. The InkoAI products stand within easy reach. A makeup brush and a lipstick rest on a small tray. Her long hair stays behind her shoulders, away from her face. No bangs, headband, scarf, or hair accessories.

ACTION — Complete a 20-second morning routine. Use crisp cuts to skip preparation and elapsed rinsing time. Physical gestures remain at natural speed. Make the progression unmistakable: dispense into palm → put the container down → distribute between both hands → apply with both hands → makeup → final reveal.

SHOT 1 (0:00–0:02) — CLEANSER INTO PALM.
Close-up of the InkoAI cleanser standing securely on the vanity, label facing the camera. Her left palm is cupped beneath the nozzle. Her right hand presses the pump once, dispensing a small mound of foam into her left palm. The bottle stays on the counter. Crisp pump sound. Hard cut.

SHOT 2 (0:02–0:05) — TWO-HANDED CLEANSING.
Medium facial close-up with both hands visible. She briefly rubs her palms together to distribute the foam, then brings BOTH hands to her face. Her left fingertips massage her left cheek while her right fingertips massage her right cheek in small coordinated circles. Foam spreads through visible contact. Soft rubbing sounds. Hard cut.

SHOT 3 (0:05–0:06.5) — CLEAN FACE.
After a clear time jump past rinsing, her face is free of foam. She holds a soft white towel with both hands, gently pats the lower cheeks, and lowers it. Her face remains bare, with the same natural skin tone and texture. Soft towel sound. Hard cut.

SHOT 4 (0:06.5–0:08) — SERUM INTO PALM.
Close-up of her hands above the vanity. The open InkoAI serum bottle stands upright. Her right hand holds its pipette over her cupped left palm and releases a small amount of clear serum into it. The liquid lands visibly in the palm, never directly on her face. Hard cut.

SHOT 5 (0:08–0:10.5) — TWO-HANDED SERUM PRESS.
The pipette is now returned to its bottle on the vanity. Both hands are free. She lightly rubs her palms together, then presses BOTH palms against her cheeks simultaneously. Her fingers point upward beside her temples. She gently releases and makes one soft outward smoothing movement. No bottle is held during application. Quiet skin-contact sounds. Hard cut.

SHOT 6 (0:10.5–0:13) — TWO-HANDED MOISTURIZING.
The open InkoAI moisturizer jar rests on the vanity. A small fresh dab of cream, taken from the jar between shots, sits in her palm. She spreads it between both hands and smooths it over both cheeks in a coordinated upward movement. Her hands briefly cradle her face before lowering. Keep only a delicate satin finish, without changing skin color or facial structure. Hard cut.

SHOT 7 (0:13–0:15) — MAKEUP BEGINS.
Three-quarter facial close-up. She looks toward the mirror and makes one light sweep across a cheek with a soft makeup brush. A subtle warm-rose blush appears where the brush passes. This is the first visible makeup application. Fine brush-sweep sound. Hard cut.

SHOT 8 (0:15–0:17) — LIP COLOR.
Tight portrait close-up. She makes one controlled pass of muted rose lipstick across her lower lip, then gently presses her lips together. After the editorial time jump, her makeup is softly finished: delicate brown eyeliner, understated lashes, warm blush, and muted rose lips. Preserve the same eyes, nose, lips, and facial proportions. Hard cut.

SHOT 9 (0:17–0:20) — FINISHED LOOK + INKOAI.
Medium portrait. The closed InkoAI cleanser, serum, and moisturizer are neatly arranged on the vanity with labels facing forward. She places the lipstick on the tray, turns her face slightly toward the light, then looks into the camera with a small confident smile. Her platinum hair and green T-shirt remain unchanged. Finish with a restrained push-in, keeping her finished makeup and the product lineup visible together.

CAMERA — SHOT 1: Locked detail at pump height.
SHOT 2: Eye-level medium close-up wide enough to show both palms and cheeks.
SHOT 3: Matching camera axis for a clean rinse-time transition.
SHOT 4: Slight overhead close-up showing the serum entering her palm.
SHOTS 5–6: Eye-level medium close-ups; both hands fully visible throughout application.
SHOT 7: Gentle three-quarter portrait focused on brush contact.
SHOT 8: Tight portrait focused on lip application.
SHOT 9: Eye-level medium shot with a subtle push-in.
No whip pans, distracting camera moves, or hand-obscuring crops.

STYLE — Dominant warm ivory 60% / Secondary sage green 30% / Accent cool platinum 10%. WB 5200K. Soft side-window illumination, restrained packaging reflections, tactile doll skin, and a fresh morning atmosphere.

CONSTRAINTS — Exactly 20 seconds. 9:16 vertical. Nine concise shots. No slow motion or speed ramps. Preserve the character's identity, anatomy, body proportions, hair, clothing, and environment.

Every skincare application must use BOTH hands. Containers remain on the vanity during application. Show cleanser and serum entering the palm before use. No serum dropped directly onto the cheek. No one-handed skincare while holding a bottle. Makeup tools may be used with one hand.

Keep her completely bare-faced until 0:13. Introduce makeup only through the makeup sequence. The final change comes from visible cosmetics, not altered facial anatomy, skin whitening, or an instant skincare effect.

Hands have five natural fingers, continuous wrists, and no toy joints, seams, or hinges. No extra hands, merged fingers, facial penetration, floating props, or disappearing objects within a shot.

Keep product scale and packaging consistent, with the exact brand spelling “InkoAI.” No invented claims, extra logos, subtitles, captions, or generated end-card text. No eye glow.

4. 只修有問題的鏡頭

先在手機上看一遍,特別留意從滴精華液切到上臉的那一刻。如果雙手都抬起來了,滴管還握在手上,只要重做雙手輕按的鏡頭。沿用同一張角色圖,把起始狀態寫清楚:滴管已放回瓶中,瓶子在檯面上。

Eye-level medium close-up of the character from Image 1 at the same ivory vanity, lit from the left. The capped serum bottle stands at the lower left of the frame. Her palms already have a little serum on them. Both hands rise into view, press gently against her cheeks, then lower. Keep both wrists visible. The camera stays still.

把新片段剪到只留下輕按臉頰的動作,接在液滴落下之後。想讓產品特寫多停一下,也可以用同一個剪接點:等觀眾看清精華液離開滴管,再接下一個動作。

匯出前再看三個地方:

  • 標籤。 用正常速度播放一次。如果手掌遮住品牌名稱,把瓶子往旁邊移一點,並對照產品照檢查拼字。
  • 雙手。 逐格看指尖碰到臉的瞬間。如果手指黏在一起,改用更寬的構圖,讓左右手各負責一邊臉頰。
  • 妝感。 比較毛巾和腮紅刷那兩個鏡頭。第一次出現腮紅的時間應該是刷毛碰到臉頰時。最後一鏡留久一點,讓人看清完妝。

想換角色,只要替換 Image 1,保留動作順序。只拍洗面乳的話,保留按壓、起泡和毛巾擦乾三個鏡頭,最後讓洗面乳留在洗手台邊,拍下洗乾淨的臉。

常見問題

這套流程可以換成別的角色嗎?

可以。把新角色圖上傳為 Image 1,並逐一修改提示詞裡提到的髮型、服裝、皮膚材質和身形比例。各鏡頭的時間和手部動作可以沿用。

如果只想置入自家的一項產品呢?

以精華液為例,把 Image 2 指定為精華液瓶,洗面乳和乳霜則寫成無品牌的道具。最後一鏡讓精華液留在鏡子旁;看過滴管特寫的觀眾就認得這個瓶子。

產品是軟管,沒有壓頭,要怎麼改?

把「按壓」改成「擠出」。開場時蓋子已打開,管口朝向掌心。凝膠落下就切鏡;下一鏡從軟管已放回檯面開始,角色就能空出雙手保養。

可以省略完妝畫面嗎?

可以。擦完乳霜後,接娃娃放下雙手、轉向窗邊的鏡頭,就能收成更短的純保養廣告。也可以把剩下的時間留給產品質地的特寫。

直式 Reels 短片怎麼讓瓶身標籤清楚入鏡?

生成前選 9:16,匯出後用手機預覽。拍精華液時,瓶身與畫面外緣要留一點距離。如果品牌名稱被裁掉,重做這個特寫,讓瓶子更靠近掌心。